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Sinatra.

About

As the marketing manager for the Sinatra Vintage Fashion Dinner show, I was responsible for creating the visual identity and overseeing the marketing efforts for the event. This included communicating tasks to my committee and collaborating with the event planner and other marketing managers from the Erasmus Sustainability Hub to ensure a successful event.

With multiple different styles and colors in play, I decided to base the visual identity on the shapes and colors present in the venue, Mood in Rotterdam. I then worked with my committee to design and create promotional materials that were in line with the visual identity of the event, such as flyers, social media posts, and website designs.

In addition to the creative aspects of marketing, I also worked closely with the event planner and other marketing managers to ensure that the event was well-organized and promoted effectively. We coordinated efforts to promote the event through various channels, including social media, email newsletters, and local press.

© 2025 by Felix Åsard.

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